Board of Directors




A veteran of 30+ years who has worked in every aspect of the nail industry.

Author of 7 textbooks including The Complete Nail Technician.

On the Advisory Board of the British Beauty Council and awarded the British Empire Medal for ‘services to the industry during COVID19’


Samantha has a 30+ year career within the beauty industry.  Her early background consisted of waitressing from the age of 14 and after A ‘levels, a 4-year stint in Florida where she worked at a top tennis resort and leant all things ‘customer experience’ related.

Once back on UK soil in the early 90’s, Samantha went full time into her mum and dad’s business which was steeped in the very new beauty sector of ‘nail enhancements’.  It was in 2006 when Samantha and her husband Samuel created Sweet Squared and in 2007 won their first big brand to represent across the UK and ROI – Creative Nail Design – CND™.  Fast forward 16 years and Sweet Squared now boasts 11 ‘best in show’ brands that they deliver with ‘Love & Respect’ to the UK & ROI market. 


Denise is a salon owner and nail tech, with particular interest in pedicures and foot care.

“Before the salon life attracted me, I was a solicitor in a former life, and am now putting that to good use as the Director of Financial and Legal Affairs here at the FNP.

I keep the books straight, as well as advising the Board on legal matters to do with running the organisation, and for members of the FNP, I write articles about changes to regulations for salons and solopreneurs.”


Deputy Chair, and Director of Business and Technology

Founder of multi award winning salon Bodylines; an Educator for global brands like CND and Nimue for 20 years, and most recently a business mentor and coach for Salon professionals, Liza Smith has a deep passion for elevating the salon professional.

Liza has this year been appointed Deputy Chair, and Director of Business and Technology for the Federation of Nail Professionals.

“I have had the most amazing career and in my final decade in the industry, my goal is to raise the level of business knowledge among our professionals, to enable our industry to be recognised for the powerhouse that it is”